When I think about Finland and Finnishness following words come to my mind; honesty, trustworthy and safe.
Finns are almost always described being honest. Honesty is greatly valued in Finland and it is expected from everyone. Finns are taught since childhood that lying is bad and being honest in any situation is the best way to go. Honesty is highly valued in any relationships, whether it is between friends or business partners. This makes Finns ideal to work with.
Being honest, makes Finns also trustworthy. If a Finn promises something, they will keep their promise. For example, if something needs to be delivered within two days, Finn will deliver it within two days. Finns expect that they can trust a person the same way the person can trust them. Trusting people is so common in Finland that we sometimes forget how lucky we are that we can trust other people’s promises.
Safety is a word that is associated a lot with Finland. Finland is known for being safe country to live in and Finns are proud of that. For example, in smaller towns people leave their front doors unlocked and trust that nobody tries to come inside. There are barely any situations where I did not feel safe in Finland. The importance of safety can also be seen in things like safety during plane or train rides, in amusement parks and during festivals or concerts. It might seem that Finland has strict regulations and rules but they are there to make sure that Finland stays safe.